Debossing Diaries

What is Debossing?

Debossing is the process of imprinting upon materials so as to leave behind a depressed image in the material. The branding result is an inverse to embossing. Your image is stamped and pressed into a surface.

The process results in a distinct image pressed deep into the material that will not wear away and will remain dynamic and distinguished for the life of the material. The debossing image is the result of placing dies in contact with the chosen material under high pressure and heat.

What is the debossing process?

Debossing works by firstly creating a logo into a template Metal Die. The metal die is cut accordingly to the artwork or logo.  Dies are made of brass, copper or magnesium. The debossing process starts by fixing the chosen material between the two corresponding dies, following this a heated press is used to squash the die imprint into the material, finally bringing about a depressed indelible image, design or logo into the material and product.

What are the advantages of debossing?

  • Debossing creates a permanently imprinted image upon the material making it a far more lasting procedure compared to screen-printing or pad printing.
  • Debossing is capable of creating an incredibly detailed image which allows for unencumbered creativity when it comes to design.
  • The imprinted 3D effect that is embedded in the material creates an aesthetic of prestige resultant of the added texture and dimension that the debossing process contributes to the design.

What are the disadvantages of debossing?

  • Debossing comes at a much higher cost compared to screen-printing or pad printing.
  • There are only certain materials and products in which debossing can be pressed upon.