Some of us have trouble verbally expressing ourselves or have no desire to interact with others. Most of us lack the confidence to share our innermost thoughts and emotions on public platforms like social media, where everyone will see them. Because of this, the skill of writing in a diary will continue to exist for as long as there are people who like to express themselves on paper, including introverts, shy people, and those who prefer expressing themselves in written form. Thus, keeping a personalised diary in the year 2023 remains an exciting prospect, especially for marketers who plan to use them as a branded corporate gift.

What is a Customised Diary or Journal?

A diary or journal is a versatile stationery item. It could be someone's private notebook in which they write daily happenings, thoughts, feelings, etc. Or a book with a dedicated section or page for each day where you can list your upcoming plans, meetings, etc. You can customise it by putting your brand's logo and giving it a personal touch by adding your recipient's name.

Benefits of Keeping a Personalised Diary

People in this day and age keep online diaries in the form of blogs or vlogs and document their life on social media. But not all of us want to share the so-called "virtual limelight." Unless you have the nerve to try it and see whether you can turn a profit. Because of this, the popularity of custom diaries will likely always remain the same because many of us will benefit from keeping one. And here are the reasons why:

It helps you get things in order. One thing that helped me get through college was keeping a diary (or stacks of diaries). Because I have a terrible habit of forgetting things, I've discovered that writing down the things I need to accomplish the following day in a to-do list diary is an efficient way to address this problem. I also used them to jot down my advanced readings and even my daily budget! A customised diary is a life-saver.

Improves your memory. Regarding the first point, keeping a diary improves your memory. Science says yes. In a 2021 Japanese study, the researchers discovered that pupils who took notes in a paper notebook outperformed those who utilised electronic devices. The analog method wins!

You can use it offline. Speaking of electronic devices, diary apps exist nowadays, and you can use them in exchange for paper-based journals. But not until your tablet's or smartphone's battery runs out! We rely so much on our technology that if they run out of power, we won't have access to our calendars, diaries, and agendas. Which sometimes happens in inopportune moments.

It offers absolute privacy. Even now, I am extremely protective of my journals and diaries. People who still write in their diaries strike me as being private and introverted, just like myself. You cannot fully achieve this when using an online diary or scheduling app. It can be compromised, mainly if your data is kept in the cloud, which is undoubtedly the case.

It helps you get mental and emotional relief. Others find social media as a place where they can rant about their negative feelings and experiences. Which sometimes gets bashed and cancelled by the online community, making the person more stressed and depressed than ever. If you write your feelings and thoughts down on paper, this will never happen. Writing can also help you understand and explain your feelings. This gives you a healthier way to deal with bad feelings and solve problems.

It helps improve creative thinking. A great approach to expressing yourself creatively is journaling. It can be utilised as an idea dump where you can let your creativity run wild while recording your ideas and experiences. Keeping a personalised journal can develop your writing skills and generate creative ideas.

Conclusion

Keeping a personalised diary or a journal is hence something that is still useful in modern times. It improves your mood, creativity, memory, and organisational skills. Also, you don't need a battery to use it, and it gives you total privacy, which you can't get with gadgets that run online journals. So, don't let your company miss out on the chance to give away branded diaries in 2023. Given the benefits we've listed above, it's still one of the most popular promotional items.

 


Reference:
https://owlcation.com/humanities/Why-is-it-important-to-keep-a-journal
https://www.youreducationportal.com/importance-of-diary-writing/
https://dictionary.cambridge.org/us/dictionary/english/diary
https://www.womansworld.com/posts/brain/writing-by-hand-memory